HubSpot

HubSpot is marketing automation software: CRM, marketing software, sales and customer service.

Connecting HubSpot to Monstock allows you to have an overview of all your customers: synchronize your customer records, their order history, your product catalog and stock levels to optimize your operations and improve your level of customer satisfaction .

The connector between Monstock and HubSpot seamlessly links sales and marketing management with logistics and operational management. By connecting HubSpot's CRM and analytics power to Monstock's inventory and flow management platform, this integration ensures bidirectional and automatic synchronisation of key data: products, prices, opportunities, orders and customers.

Thanks to this connector, sales and marketing teams can rely on constantly updated information to drive their activities. Products, variants, and equipment created or updated in Monstock are automatically synchronised in HubSpot, ensuring consistency between catalogues and product data in both environments. Sales prices and product catalogues are also transferred, enabling sales teams to develop accurate proposals that are consistent with actual logistical information.

Conversely, sales opportunities and customer orders managed in HubSpot are automatically transferred to Monstock. This synchronisation triggers the updating of order statuses and logistics tracking, without the need for manual re-entry. Customer contacts are also shared between the two systems, ensuring centralised and reliable customer relationship management.

This automation saves considerable time and eliminates the risk of data entry errors or duplicates. It ensures data consistency throughout the customer cycle, from marketing to delivery. Teams benefit from a unified view of commercial and logistical performance, promoting responsiveness and service quality.

Strategically, the Monstock–HubSpot connector contributes to better data utilisation. Decisions are based on reliable, up-to-date information, which improves performance management and customer satisfaction. By aligning sales and logistics functions, this integration strengthens collaboration between teams and supports an omnichannel, data-driven approach to growth.

In summary, the Monstock–HubSpot connector transforms data into a lever for overall performance by automating exchanges, making processes more reliable, and providing a continuous view of the customer journey.

The integration diagram between Monstock and HubSpot highlights a set of bidirectional feeds enabling continuous synchronisation of information between logistics management and CRM. These automated exchanges ensure complete consistency between product data, sales opportunities and customer orders.

Flow from Monstock to HubSpot

From Monstock, several essential data points are automatically sent to HubSpot:

• Products, variants and equipment: Monstock sends HubSpot the complete catalogue, including technical specifications and variants, in order to maintain consistency in sales information.
• Customer contacts: customer information (details, contact details, history) is synchronised to feed into the CRM.
• Order statuses: once orders have been confirmed or shipped, Monstock automatically sends progress updates back to HubSpot, enabling follow-up teams to ensure clear communication with customers.

These feeds ensure that sales teams have accurate information about stock, products and logistics statuses at the time of sale.

HubSpot to Monstock flow

Conversely, HubSpot transmits the following information to Monstock:

• Sales opportunities and customer orders: this data is automatically integrated into Monstock, triggering the corresponding logistics preparation and stock management.
• Products, variants, and features created or modified in HubSpot, to ensure consistent catalogue updates.
• Sales prices and catalogues (prices, quotations, specific conditions), ensuring complete alignment between commercial proposals and logistics management.

Synchronisation and automation

Data flows between Monstock and HubSpot are automated and continuous, with no manual intervention required. Every update in one system is immediately reflected in the other, ensuring a real-time view and perfect data consistency.

Monstock acts as the logistics and operational repository, while HubSpot retains its role as the commercial and relational driver. Together, they form an integrated ecosystem where sales, stock and opportunities are managed in a seamless, accurate and connected manner.

This integration enables companies to simplify their processes, improve data reliability and enhance commercial performance throughout the entire customer cycle.